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Welcome to CheerCon, your premier destination for all things cheerleading and dance! Since our establishment in 2008 by the dynamic duo, Alexander and Danielle Jimenez, a husband-and-wife team with a shared passion for fostering the spirit of cheer and dance.

At CheerCon, we've not just kept up with the evolution of the cheerleading and dance market; we've led the way, raising the standard for events and apparel. With years of experience, our dedicated team is committed to providing top-notch services as event producers and reliable apparel suppliers.

Our incredible staff, spread across Australia, brings a wealth of talent, creativity, and unwavering support to ensure that every CheerCon experience is nothing short of extraordinary. We take pride in being at the forefront of innovation, constantly adapting to the latest trends and technologies to exceed the expectations of our clients.

As leaders in the industry, we invite you to see the difference and feel the love that sets CheerCon apart. Whether you're an athlete, coach, or enthusiast, join us in celebrating the exhilarating world of cheerleading and dance. CheerCon – where passion meets performance, and excellence is our standard.

Danielle Jimenez

Boss Lady CEO

Alex Jimenez

Managing Director

Michelle Hinwood

Event & Nfinity Manager

Melissa Toms


Belinda Langford

Brand Director

Melissa Ings

Customer Service Officer

Larni Crick

Nfinifty Specialist

Britton Springer

International Uniform Specialist